Primary Audience Research

Audience Research

The genre of my song is classed as electroclash or electropop, what would you expect to see in a music video of this genre?

When you hear the terms electropop or electroclash, what is the first thing that comes to mind?

What is your favourite thing to see in a music video?

What is it that initially attracts you to a song or a music video?

Do you like music videos that are…
[ ] Multi-strand (more than one storyline running at once)
[ ] Non-linear (the shots are not in chronological order)
[ ] Everything in the right order, only following one storyline.

What kind of music video do you prefer?
[ ] Amplification (where the actions and shot transitions in the video reflect the sound beats of the song)
[ ] Disjuncture (where the video has no relevance to the lyrics or the song)
[ ] Illustrative (where the video directly reflects the lyric, enclosed within a narrative)

What kind of camera shots do you prefer?
[ ] Lots of close ups showing facial expression and portraying emotion.
[ ] Mostly long shots showing characters within their surroundings.
[ ] A wide range of camera shots, from extreme close ups to establishing shots.

What do you like most in a music video?
[ ] Mostly narrative.
[ ] Mostly performance.
[ ] A mixture between narrative and performance.

If you like narrative in a music video, what kind of narrative do you prefer?
[ ] A narrative that directly reflects the lyrics.
[ ] A narrative that only has some link with the lyrics.
[ ] A narrative with no link to the lyrics at all.