Evaluation?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The genre of Alice in Videoland is Electroclash, which is not a popular genre, but it can also fit with powerpop, and electronic pop or dance music, using synthesisers and drum machines along with voice.  This genre of music fits with bright colours, crazy, fluid shapes and is quite an eccentric and diverse genre of music. I have incorporated colour into my video as this fits with the genre, using the spectrum to make parts of the video stand out more. Electroclash is about being outgoing, standing out, so I used some very definitive stereotypes within my narrative, the Cutie, the Goth and the Punk.

Having a niche genre as my chosen song made it more difficult as I didn’t have as many current music videos to relate to for my inspiration, but the videos that I could view consisted of mostly narrative, with some performance and lip-syncing within the narrative, such as the video to The Tears, by Robots In Disguise, or Alice In Videoland’s  Going Down. My music video uses typical techniques from the majority of standard music videos,  such as meat shots throughout the video to establish the characters, to create a “face” for the artist, for the product. My video focuses on narrative, without the performance, which most videos do not, and mine also included animation. I have seen some music videos with animation, but not that many, but I think that it fits with my genre perfectly, and it makes the music video stand out amongst others.

How effective is the combination of your main product and ancillary texts?

I think that my ancillary texts and my music video work well together, as well as my blog, with the layout. My ancillary texts match each other, using the same colour schemes and techniques, as well as the same character, and the character on the ancillary texts is the same character in the animation of the music video. I drew the character for the animation based on photographs of Carrie, my actress for the video, to ensure the animation would be convincing, and I based the sketches for the poster and DVD Digipack on Carrie, as well as an ideal character I have created.  I have also used the same fonts between the ancillary texts, and the cartoon theme is in use throughout all of the products. There is a strong contrast between colour and black on all of the ancillary texts, all of them look striking and exciting, and they all resemble real media products. Personally, I feel that the design and creativity in my ancillary texts, as well as the features and style of my music video, come together to form a complete media product, that would be attractive to the consumer, and stand out from other media products.