Detailed Shot List

Here is my detailed shot list. Each shot number covers a frame on my storyboard, my animatic. It has details of the shot duration, the props required, the location of filming, the type of shot, as well as the camera movements and a brief description of each shot. The shots in blue are animated, the shots in pink are not, and the shots in purple are the link between the two. During the purple shot, the music video merges from animation into live action.

Wepbage design development.

Here is another idea i have developed, this time for the web page design. I like how it combines the hand-drawn elements with the more technical, digitally altered elements of the design.

CD Cover- Developing An Idea

Here, I have developed one of my ideas for the CD cover. However, as the logo has not yet been decided on, the title is just handwritten in basic text.

Webpage Design Ideas

Here are some ideas for the website page for Alice in Videoland, holding the link between the music video, the CD cover and the webpage.

CD Cover Design Ideas

Here are a range of designs for the CD cover for my chosen song, with annotations to explain and expand on my ideas.

Alice in Videoland

The band needs a logo, a theme, a band identity, that will coincide with my music video, as well as the other forms of media, the CD cover, and the website homepage. Here are some of my ideas, some produced manually and then scanned in, while others were created using combined manual and digital processes. Personally, I prefer the digitally altered logos, using Photoshop to add the colour, as these look more professional and realistic, as well as making the colours more intense. I like the typography of the logo, the text seemingly handwritten, unorganised, with the letters held at quirky angles, it makes it seem alive. The scribbles colour also adds movement to the words, giving a childish feel, as do the vibrant colours of the spectrum. The gradient used with the pink and yellow is too soft and the colours blend to smoothly, whereas the scribbled image seems rougher somehow, more realistic, and better suits my genre.

Actors/Actresses

For my music video, I require only one actress. A performing arts student, Carrie Corns, is going to be the character in my video. I only require one person because the same person plays both of the characters in my narrative, which will increase the contrast, and give me more oppourtunities to add effects and modifications during the editing period.
Carrie is a skilled and practiced actress, as well as being reliable and punctual. She has also already agreed to some pre-decided dates for filming, setting aside time for filming. Carrie can also provide some of the props required, which I will add more detail on in a later post.
I also need one male actor for a couple of minor, flashback scenes, and another performing arts student, Dean Oakshott, is going to be the male character in my video.

Initial Ideas

Here is the mindmap from my initial ideas for my music video. I have scanned the page in, to view the page in full, please click on the image below. It includes my first ideas, with some mentions of camera shots and scenes that I intend to develop.

Audience Research

I have evaluated my audience research, and here are some of the interesting answers and information I have gained form this task.

The genre of electroclash, or electropop evoked thoughts of “groovy” colours and flashing backgrounds, as well as computer graphics and animation, fluorescent colours, and electronic instruments.

The overall impression is that an interesting narrative in a music video is attractive, possibly with some elements of humour, and most people are initially attracted to a music video is the visual links with the lyrical content of the song.

These are the results from my multiple choice questions, to view in full please click on the scaled down image below.

Primary Audience Research

Audience Research

The genre of my song is classed as electroclash or electropop, what would you expect to see in a music video of this genre?

When you hear the terms electropop or electroclash, what is the first thing that comes to mind?

What is your favourite thing to see in a music video?

What is it that initially attracts you to a song or a music video?

Do you like music videos that are…
[ ] Multi-strand (more than one storyline running at once)
[ ] Non-linear (the shots are not in chronological order)
[ ] Everything in the right order, only following one storyline.

What kind of music video do you prefer?
[ ] Amplification (where the actions and shot transitions in the video reflect the sound beats of the song)
[ ] Disjuncture (where the video has no relevance to the lyrics or the song)
[ ] Illustrative (where the video directly reflects the lyric, enclosed within a narrative)

What kind of camera shots do you prefer?
[ ] Lots of close ups showing facial expression and portraying emotion.
[ ] Mostly long shots showing characters within their surroundings.
[ ] A wide range of camera shots, from extreme close ups to establishing shots.

What do you like most in a music video?
[ ] Mostly narrative.
[ ] Mostly performance.
[ ] A mixture between narrative and performance.

If you like narrative in a music video, what kind of narrative do you prefer?
[ ] A narrative that directly reflects the lyrics.
[ ] A narrative that only has some link with the lyrics.
[ ] A narrative with no link to the lyrics at all.